Delphi Study on the evolution and prospects of the advertising programmatic buying in Spain

Estudio Delphi sobre la evolución y perspectiva de la compra programática de publicidad en España

doxa.comunicación | 27, pp. 253-271 | 253

July-December of 2018

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

Garrido Pintado, P.; Caerols Mateo, R. y García Huertas, J. G. (2018). Delphi Study on the evolution and prospects of the advertising programmatic buying in Spain. Doxa Comunicación, 27, pp. 253-271.

https://doi.org/10.31921/doxacom.n27a13

Pablo Garrido Pintado. PhD in Information Science from the Complutense University of Madrid, with a doc-toral thesis entitled ‘Online Travel Agencies: Situation and Perspectives in Spanish Electronic Commerce. He is currently a Phd professor accredited by the Spanish National Agency for Quality Assessment and Accreditation (ANECA) and responsible of teaching innovation in Universidad Francisco de Vitoria. He is the author of scientif-ic articles and books on advertising, tourism marketing and audiovisual creation. He is an active member of the research group Icono 14. He has collaborated as visiting professor at the University of The Hague (The Nether-lands) and the San Pablo-T University (Argentina).

Francisco de Vitoria University, Madrid, Spain

p.garrido.prof@ufv.es

ORCID: 0000-0002-6111-6715

Raquel Caerols Mateo. Tenured professor, accredited by the Spanish National Agency for Quality Assessment and Accreditation (ANECA), and with a recognised six-year research qualification. PhD in Applied Creativity from the Faculty of Fine Arts at the Complutense University of Madrid (UCM). Assistant Professor in creativity at the Faculty of Communication at the Universidad Francisco de Vitoria. She has also participated as a guest speaker in international conferences such as the Computer Art conference in Mexico City or the VI Congress of Play and Teaching for a New Way of Learning in Cartagena de Indias (Colombia). She has published articles in prestigious publications. She was the co-director of the I Symposium of Cyberculture and New Media Art, financed by the Spanish Ministry of Culture and Sport.

Francisco de Vitoria University, Madrid, Spain

r.caerols.prof@ufv.es

ORCID: 0000-0001-5167-8629

Juan Gabriel García Huertas. Professor at the Universidad Francisco de Vitoria, teaching the subject ‘Manage-ment and Web Development’. PhD from the Complutense University of Madrid with a thesis entitled ‘The Pres-ence of the Concept of Friendship on Facebook according to the work On Friendship by Pedro Laín Entralgo’. Director and webmaster of the Universidad Francisco de Vitoria’s photography department. Organiser of the Universidad Francisco de Vitoria’sImage Week and head of its digital marketing team, andof the 1st International SIMUFV Congress. He has contributed to several publications for national and international conferences. He combines his teaching and research work with website design using CMS technology.

Francisco de Vitoria University, Madrid, Spain

jg.garcia.prof@ufv.es

ORCID: 0000-0001-5317-781X